Re-imagining health and wellbeing clubs across Australia
From boutique gyms to serene spas, family-friendly creches to premium racquet sports, we design and deliver world-class facilities that elevate your member experience and unlock new revenue streams.
Our team oversees every step, from concept to completion, so your club grows stronger, healthier, and more connected to the community it serves.
At J.A. Clubs Plus, we help clubs reimagine their spaces as world-class wellbeing destinations.
What we do
EPY Centre
A powerful way to introduce Exercise, Pilates and Yoga into your club, transforming quiet corners into energised, profitable spaces your members will love.
Together with Golf NSW we are piloting a program with golf clubs introducing Exercise, Pilates and Yoga classes. The classes are held in under-utilised spaces within the club, generating additional club revenue and attracting great club and community involvement.
When the pilot program is completed and refined we will roll the program to all golf clubs.
Clubs Plus
We partner with clubs to create outstanding sports and wellness facilities, supporting projects from early planning and design through to delivery, alongside a proven membership growth program.
Backed by strong industry partnerships and the experience of John Alexander as Founder and Managing Director of Next Generation Clubs, we bring the insight needed to deliver facilities that are viable, sustainable and valued by their communities.
Get in touch to discuss your vision.
Our Founding Team
John Alexander
John Alexander AO, widely known as JA, brings a rare combination of elite sporting achievement, commercial leadership and public policy experience to JA Clubs Plus. A former international tennis professional, he competed at the highest level from 1968 to 1985, representing Australia with distinction in Davis Cup and defeating legends such as Rod Laver. Following his sporting career, John co-founded and led Next Generation Clubs Australia, pioneering integrated health, fitness and sports facilities that delivered long-term community and commercial value, most notably at the Ryde Aquatic Centre, a venue that met all Olympic legacy criteria for the Sydney Games.
John later served as the Federal Member for Bennelong, where he chaired major parliamentary committees on economics and infrastructure, initiating landmark inquiries into home ownership and innovative funding models for transport and cities. Working alongside long-time collaborator Craig Brown, John now applies this deep experience to JA Clubs Plus, with a scalable vision to collocate health, fitness and sporting facilities within single-activity clubs, creating sustainable, community-focused venues that support participation, wellbeing and long-term viability.
Craig Brown
Craig Brown is a strategic marketing expert with decades of experience in senior leadership roles across Australia’s most respected and award-winning advertising agencies. He has led major campaigns for iconic brands including Apple, Mortein, CityRail and Nestlé, and co-founded a successful boutique agency where he combined managing director responsibilities with hands-on business growth and client strategy.
Through JA Clubs Plus, Craig now applies this commercial, creative and government-facing experience to help golf and social clubs thrive. He works with clubs to strengthen marketing, grow revenue, attract and retain members, and build meaningful connections with their communities and local councils—delivering practical, end-to-end strategies that support long-term success both on and off the course.
